U of M Tourism Center Resource

  • 11 months ago
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U of M Tourism Center resource for resort owners


The U of M Tourism Center is a beneficial resource for resort/campground owners.

As resort owners, we always appreciated the work of the many people who put time and energy into reporting the health of  the tourism industry.  Along with Explore Minnesota, and the various Chambers and Visitor’s Bureaus, the U of M Tourism Center has made a huge impact on how resorts have responded to changes in visitor trends.  

The University of Minnesota Tourism Center was created in 1987, and over the years, their research projects have made an impact in every Minnesota county and tourism sector.  

MN Tourism is a $16 billion industry, and the U of M Tourism Center helps those involved by providing relevant research and education that has science based solutions. They study current issues and trends that affect many aspects of the tourism industry.  The results of their efforts help businesses and communities create and sustain strategies that will help grow tourism in MN.

Their focus areas include: 

  • Growing tourism leadership
  • Community tourism development
  • Creating positive customer service experiences
  • Festival and event management

They have a 22-member advisory committee that represents the tourism industry across the state. The committee keeps the center in tune with emerging trends or concerns.

The Tourism Center website provides numerous webinars: 

  • Connecting Entrepreneurial Communities
  • Business retention and expansion
  • Growing tourism leadership online
  • Sustaining your local economy in turbulent times
  • Tourism recovery and beyond

They also provide access to their current research findings:

  • 2019 Otter Tail County Summer and Fall Visitor Profiles
  • Hastings Tourism Assessment:  Ripple Effects
  • 2018 Fairmont Area Summer and Fall Visitor Profiles
  • Tourism Development Opportunities in Scandia

The following is the Tourism Center’s profile from www.tourism.umn.edu

The University’s Tourism Center prepares and supports the tourism industry and communities engaging in tourism for success and sustainability.  Established in 1987, the Tourism Center conducts applied tourism research and delivers research-based education that informs local decisions, drives marketing strategies and helps businesses and communities address their priority issues. The Tourism Center frequently partners with other University faculty, staff and students.  The center also maintains a dynamic and diverse industry advisory committee that contributes insight, ideas and support.”

As former MN resort owners, we benefited in many ways from the research findings of the Tourism Center, and we encourage all current or prospective MN business owners to utilize the many offerings.  You may also contact them at tourism@umn.edu

For more resources for resort owners, please take a look at our “Buying a Minnesota Resort” blog at https://www.lakecountryresortsales.com/buying-a-minnesota-resort/

Tim Aarsvold

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